tBlog

For this semester’s New Media, Innovation & Research course we were assigned the task of uncovering the truth about a “new media object” of our choosing. My pick was digital video advertisements, which proved to be quite the tricky topic. Sign yourself up for a news feed from the New York Times and you’ll find articles about this particular subject matter floating into your inbox with frequency. Managing to compose my essay in the midst of some very rapid development, I highlighted several of the current creative tactics different agencies are using, including HIRO Media’s embedded ads, Google’s InVideo advertising scheme, and Toyota’s YouTube user driven campaign for the Corolla - “Live the Dream for Less Coin.”

Read the complete essay here.

Yes, I’m nerdy enough that I’ve posted my essay to my own website. It’s a bit long to digest all at once, so I’ve embedded links to examples of the different technologies I look at in the text. Give it a browse… I found myself quite intrigued by all the up-and-coming developments, and since we use good ol’ iMac as our television, I deal with this stuff first hand!

I say “good onya” to the folks over at Freshpair, who really have their stuff together in the right way. Originally tempted by their offer of a chance to win $1000 in underwear at their site by submitting a review of something you’ve purchased, I’m impressed by their “post this to your blog” link that is provided once the review is finished. You can check mine out below:

Originally submitted at Freshpair

Charcoal bamboo infused fabric offers antibacterial and anti-fungal properties, Naturally deodorizing, breathable, and moisture-wicking, 2(x)ist laser-cut logo at left shoulder, Flatlock stitching at hems, Super-soft and draping, Micro-rib has engineered stretch for a contou…

Carbon Square-Neck Tank

Hot New Release from the Experts

By t. from Canberra, Australia on 5/21/2008

5out of 5

Sizing: Feels true to size
Pros: Comfortable, Durable, Easy care, Soft
Cons: Ugly Tag
Best Uses: Casual, Going Out, Exercise
Describe Yourself: Athletic, Practical, Stylish, Conservative, High-end shopper, Trendy

This is a great tank. While I’m generally not a fan of the square-neck cut, it’s not as exaggerated as in the cut of several others that are being made right now, which means you don’t have to be a muscle-bound monkey to look good in this one. I’ve used it at the gym and can’t wait until the weather warms and I can wear it to the beach.

The fabric has just a slight stretch to it, so it’s not spandex-looking, even in black. There’s minimal sheen to the fabric, and the only downside to the product I can think of is the hideous 2(x)ist cutout tag that they’ve sewn into the shoulder. It doesn’t match with the overall simple sexiness of this garment — I’ve cut mine out with a razor and have had no second thoughts.

One of the best features of the Carbon tank is that it’s a wash-and-wear thing. I’ve got several other tanks of similar quality that ask for “hang to dry” or “gentle wash” — this one is made of polyester. No fading. No shrinking. No bleeding onto other clothes (wash it with your whites!).

Basically, it’s indestructible and it looks great. Will be ordering this one again.

(legalese)

With all this work around developing digital technologies, I came across Twitter recently and decided to give it a try, just to see if there’s anything rewarding behind it’s current hype. The goal is to Tweet as many times as I can possibly stand during the next month and see where it gets me. I’m guessing it will become just another distraction from what I should be doing… then again, I’m a cynic.